What strategies help retain users on mobile apps?


According to research, acquiring a new customer can cost you up to 25 times more than an existing customer. So, focus on giving your existing customers the most satisfying experience possible once your marketing efforts have been successful and you have a solid customer base.

The statistics report states that on average, an app loses 77% of daily active users in the first 3 days after installing the app. On the other hand, within 30 days of installation, the app loses 90% of active users. Well, that’s a normal scenario, and don’t feel bad if your retention strategy isn’t working. Sometimes even a small percentage of people remain regular customers. Thus, they generate revenue for the app and it is a hope that you can rock in the market.

This article will cover almost every effective way to retain customers through your app and minimize churn. Without further ado, let’s get started!

Fundamentals of User Retention and Mobile App Engagement

When we look at the market, we can see that mobile apps are struggling to build a loyal and consistent user base. In fact, 25% of users only use a downloaded mobile app once. The app industry is overcrowded and often contains below average offerings. To understand what exactly this means, let’s take a look at the most common causes of user churn:

  • Failure to respect the basic principle
  • Ineffective first meeting
  • Insufficient update frequency
  • Lack of ability to call back and re-engage people
  • Confusing navigation
  • Concerns about performance and technology

Fixing these issues will not increase app engagement for mobile devices. A bad strategy to increase engagement is to push more updates for my app or to use floating push notifications to remind users of my app.

We need to go back and consider why consumers use mobile apps in the first place to find a solution. There are a few factors that contribute to this; let’s take a look at them below:

  • They are easier to use: 63% of respondents said they had used a mobile application to circumvent a problem or avoid an inconvenience. This goes to the root cause of customer churn: the failure to deliver core value. You should focus on how the core functionality of your application should be delivered during the planning phase of its development.
  • They get the relevant information to use the application: This is divided into two parts; the first is the onboarding process, which should be intuitive and smooth. On the other hand, the navigation and user experience should be smooth, which ensures app engagement.
  • The app has an impressive design: Respondents said they liked the engaging design, including clear pages, intuitive navigation, interactive elements, feedback sounds, and page transitions.
  • The app provides a consistent experience across all devices: Part of UX design is maintaining a consistent theme across various devices, such as smartphones and tablets. The app provides frequent updates, irregular updates in the app become stagnant and uninteresting for users.

So we hope you understand the main reasons for using the app. Now is the time to get a head start and think about tips on using user engagement. So, let’s dive in!

6 Tips for Retaining Users with In-App Flutter Push Notifications

  1. Does the user get exactly what he expects from your site?

When sending floating push notifications, you need to ensure that your product can satisfy the user or meet their requirements. Hence, it helps to engage users for the long term since you can achieve their goals.

  1. Is the app boring anyway?

Application performance has a direct relationship with user retention. The more interesting and faster your application, the more customers you have and vice versa. For amazing results, you need to make sure everything is working properly, avoiding crashes, connectivity, loading speed, and gesture responsiveness.

  1. Does your app have a better UX?

The cost of mental resources is divided into three categories, cognitive load, visual load and motor load. The amount of clicks is a crucial activity in your application, not unnecessary activities. Having precisely labeled buttons, strategically placed buttons, and logical flow will reduce the user’s cognitive strain. Therefore, consider how much work your app’s users will need to put in to use it.

  1. Is your application aimed at customers?

By using push notifications, you can improve user retention by 20%. Even using time- and behavior-based notifications, you can still increase user retention. By sending notifications at the right time, you can increase push notification engagement with it sevenfold. About 68% of users are inactive, which means they have installed the app and are not using it. Push notifications are used to peek into the app.

  1. Listen to the user’s voice – Have you solved the user’s queries?

Collecting and acting on user feedback is key to retaining mobile users. What’s fascinating about this method is that getting useful feedback is more complicated than using it correctly.

The most valuable form of input is negative feedback. Getting negative feedback has two benefits. First, it’s a foolproof approach to solving a real user’s problem. Therefore, several other users will not encounter the same problem.

On the other hand, it may discourage new users from using or downloading your app. Thus, a quick response from a company can mitigate this effect. Even 69% of respondents suggest that companies that respond quickly to their employees are the best fit for them.

  1. Identify what works or what doesn’t.

Fortunately, we have several analytics tools that help us learn important metrics for user retention and engagement, such as:

  • Customer Churn Rate
  • Promoter net score
  • Loyal customer rate
  • Revenue turnover rate
  • Customer lifetime value

The essential

User engagement is an essential factor that should be carefully planned from the initial phase. Once the app is launched and installed by customers, you need to ensure that the app provides full value to them. Also, you should integrate the above tricks for better user experience and app revenue with Floating push notifications.

Casey J. Nelson