What are the benefits of mobile applications for your business?

The answer can be found in smartphone usage statistics and app marketplaces. The year is not yet over, but smartphone vendors have already sold over 1.5 billion smartphones. Thus, almost one in two people owns a mobile phone. On average, people use it 4 hours a day, and 88% of it is spent on mobile apps. So they are our future!

Still not sure if you need a professional mobile app or not? There’s a fact for you: Most customer interactions happen through devices. With their use, people search for information and buy online. And many competing companies have already understood this! IOS application services have therefore become particularly in demand. And the total number of mobile apps is increasing every year. Hurry if you want to find a place in the sun!

Why is it important for businesses to not just have a website?

A long time ago, a well-designed and updated website was central to the success of the business. This was sufficient to support further development. However, the focus has changed. A website remains an essential tool for selling products and promoting businesses. Still, for users, a mobile app is easier to use. Fast and easy – that’s what consumers are looking for. And with 49% of e-commerce coming from mobile devices, there’s more reason to build an app for your business.

Benefits of mobile apps for businesses

Regular contact with customers is a clear advantage. Business applications are the most effective communication channels. With their help, you can provide people with high quality service. Yet creating your own app will not only help you stay in touch with your customers, but also:

. Improve the company’s image

The presence of the mobile app shows that your business is keeping pace with the advancement of modern technology. People see you evolving to maintain long-term partnerships with customers.

. Stand out from your competition

Many companies still prefer traditional promotional channels. They use magazine advertising, flyer distribution, or SMS notifications. If you have a business app, you will set yourself apart from your competition. Be the first to provide a more convenient way to communicate.

. Increase customer loyalty

In the app you can set up loyalty programs. Reward your long-standing customers and attract newcomers. People always forget or lose their club cards. So allow them to use your mobile app to get bonuses. Unlike cards, smartphones are always with them.

. Offer a wide range of services

Push notifications will help your customers keep up to date with all the business news and activities. Thus, they will not miss important information. Additionally, apps can help track order progress or monitor seasonal discounts.

Analyze the features offered by your competitors. Think about unique selling propositions that can help you attract more people. For example, a multi-channel payment system is already widespread. But there aren’t that many websites that accept crypto as a form of payment. Why not have a head start? Explore the topic to choose the best bitcoin lending websites that you are willing to deal with.

. Reach your target audience

This is a new opportunity to get to know your customers. Who will download the app? People interested in your company’s services. You can collect new information that can be useful. It is not about socio-demographic characteristics such as average age, gender or nationality. Find out what time people usually interact with your app. Determine which marketing triggers are the most effective. Work with hot and hot audiences to get positive results.

. To stimulate sales

Your business will literally be in the customer’s pocket. So you have to establish communication to maintain people’s trust. Send several lucrative offers to interact with your mobile app. Try to use different incentives for people to buy your products.

To sum up

Keep in mind that people like the things that make life easier. Your application must therefore provide services of exceptional quality. No one will use it without an adaptive user interface and useful features. If you are not a web developer, it is best to contact a company that specializes in creating applications.

Casey J. Nelson