The Brazilian Wine Club now accepts Bitcoin as payment on the mobile app

  • Wine, a Brazilian wine club, now accepts bitcoin as payment for purchases in its mobile app.
  • The payment processing integration was achieved through a partnership with Redecoin, a subsidiary of SFC Brazil Group.
  • Wine hopes to extend bitcoin payments functionality to its desktop and mobile website, as well as future Wine services.

A Brazilian wine club by the name of Wine is allowing customers to make purchases through their mobile app with bitcoin, Consumidor Moderno reported.

Once customers have chosen the products they wish to purchase, they will be taken to a payment screen which displays bitcoin as a payment option. Once selected, a QR code will appear allowing customers to use the Bitcoin Lightning Network as an instant payment method.

The integration to use bitcoin as a means of payment was carried out by Redecoin, a fintech service provider of parent company SFC Brazil Group.

“Our intention is to popularize the use of cryptocurrencies in the daily lives of Brazilians and this partnership puts us on the right track to achieve this goal,” said Armin Altweger, CEO of SCF Brazil Group.

The innovation and adoption of bitcoin and other cryptocurrencies sought by the SCF Brazil Group was shared by Wine, as stated by its CTO, Clayton Freire:

“We know that consumers are increasingly connected and cryptocurrencies are already part of everyday life for most of them. We decided to invest in this innovation to bring an even more complete experience to our partners and customers and also because we believe that, in the near future, this form of payment will be frequent.”

Although the integration is currently only supported in the mobile app, Wine intends to release the feature on its desktop and mobile sites as well as future Wine services.

“We will monitor adoption of this new payment method and improve our systems. We will work with internal customer service – which helps us gather feedback,” Freire explained.

An interesting report from Chainalysis shows that out of 154 countries penetrated by cryptocurrencies, Brazil ranks 14th. The interesting statistic is that Brazil would rank 3rd in total trade volume, as reported by Consumidor Moderno. As Brazilian interest in cryptocurrencies increases, Wine has an optimistic view of the future of new payment methods.

Casey J. Nelson