Queer Eye and Project Makeover team up for mobile app partnership – Licensing.biz
Queer Eye fans can now unleash their creativity in an exclusive partnership with Project makeoverMagic Tavern’s most downloaded mobile game.
In Queer Eye’s first-ever mobile app partnership, the cast joins Project makeoverto help them glamorize, accessorize and revamp their customers’ looks by completing puzzles to earn coins, mystery boxes and gems to transform customers into fashion virtuosos.
The partnership, which was facilitated by IMG, will see the Fab Five take over Project makeover‘s “Time Makeover”. Instead of the usual in-game characters, players work with the Fab Five through a series of fun tasks throughout the game. Inspired by Queer Eye’s hip tips, emotionally charged makeovers, and heartfelt reveals, Project makeover is more than clothes and makeup – homes and businesses are also part of the fun of transformation.
Queer Eye, the nine-time Emmy-winning TV show from Scout Productions debuted in 2018 on Netflix. The series, which has hundreds of millions of fans around the world, follows a team of professionals as they perform transformative life makeovers.
As an AppLovin partner studio, Magic Tavern has launched Project makeover in 2020 and the title became the #1 game in 24 countries and the #1 most downloaded game in 142 countries after leveraging AppLovin’s market-leading software solutions and creative expertise with over 67 million installs.
“Over the past five years, fans have seen the Fab Five perform makeovers across the globe, and for the first time, they will have the opportunity to create their own iconic makeovers on Project makeoversays David Colins, CEO of Scout Productions Inc. and creator of Queer Eye. “We’re thrilled about this partnership with Magic Tavern and can’t wait to see what fans come up with alongside Bobby, Tan, Karamo, Jonathan and Antoni.”
“We are thrilled to be able to team up with Queer Eye. We wanted the best for the Fab Five – we worked directly with them to get their guidance, so we could make sure players felt like they were interacting with the characters in the series, and we’re thrilled with what we we were able to accomplish,” adds Mike Chera, Creative Director at Magic Tavern. “We’re extremely excited to bring the real-life characters into our game. Their looks, likenesses, and expressions take a lot of time and effort to get everything perfect.”
Queer Eye partnership and Fab Five appearances will be available to everyone Project makeover players starting today for a limited time.
“We know Queer Eye fans crave more ways to interact with their favorite makeover team, and the Fab Five are always on the lookout for unique opportunities to develop their transformational skills,” says Van Kokeh, vice- President of Licensing at IMG. “It’s a great choice and we’re thrilled to bring Queer Eye into this hit game.”
Project makeover is free to download from the Apple App Store and Google Play.