Mobivity’s Connected Rewards Technology Offers Revolutionary User Acquisition Channel for Mobile Games Marketers

Early work with tier-one game and app publishers shows high user retention and monetization through Mobivity’s innovative acquisition campaigns leveraging rewarded SMS ads from top brands

/EIN News/ — PHOENIX, Ariz., Sept. 12, 2022 (GLOBE NEWSWIRE) — Mobivity Holdings Corp. (OTCQB: MFON), a global provider of personalized rewards solutions that drive customer acquisition, frequency and spend, today announced that its cloud-based Connected Rewards technology provides a new channel for customer acquisition. users for mobile game app developers and SMS marketers. Messaging.

Mobivity leverages its reach to millions of consumers who frequent major restaurant, fuel and convenience store brands to help mobile gaming app marketers acquire and retain users by offering real-world rewards to encourage the acquisition or in-game behavior. Mobivity Connected Rewards technology reaches a unique and differentiated intersection of game publishers and brands through a distinct personal and digital voucher that can be delivered during gameplay or other digital activities and is instantly redeemable online or at one of thousands of restaurants, convenience stores or retail brands. .

“While changes to data privacy and cookies have made finding new audiences imperative for brands, nearly 75% of consumers play mobile games at least occasionally. Our Connected Rewards technology helps marketers mobile app companies to expand their user acquisition strategies through in-game rewards with some of America’s biggest brands,” said Dennis Becker, President and CEO of Mobivity. “Whether the goal is to drive app acquisition and retention, activating alumni or driving customer acquisition with in-game rewards, we provide a connection between mobile game marketers and brands.”

Mobivity’s connected rewards generate valuable consumer interactions and have already attracted several leading game developers and brands. In initial use cases, Mobivity’s Connected Rewards technology helped high-level gaming marketers achieve user acquisition performance and scale that exceeded market KPIs.

To learn more about how Mobivity can put the power of Connected Rewards to work for mobile app user acquisition, visit mobivity.com/ or call (877) 282-7660.

About Mobivity
Mobivity’s cloud-based Connected Rewards™ technology delivers billions of offers and promotions through its Recurrency Platform, creating large owned audiences for some of the world’s biggest brands. Through its partnerships with major game publishers, digital operators and advertising networks, Mobivity connects a vast universe of consumers to its vast network of brands. As a result, digital consumers are downloading and playing more games, and earning real rewards that are redeemed in-store, driving acquisition, frequency, and retention for brands and game publishers. For more information about Mobivity, visit mobivity.com/ or call (877) 282-7660.

Media Contacts:
                  Meggan Manson • Mobivity PR, Young & Associates
                  [email protected] • (301) 371-6995
                  
                  Investor Relations Contacts:
                  Lisa Brennan • Chief Financial Officer, Mobivity
                  (877) 282-7660
                  
                  Brett Maas • Managing Partner, Hayden IR
                  [email protected] • (646) 536-7331

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Casey J. Nelson