Mobile apps and online payment option can boost restaurant spending

More than half of restaurant customers consider mobile apps (56%) and the ability to pay online (57%) as features that would make them spend more and 40% are very or extremely familiar with subscription services .

These are the key findings from a Paytronix report on how high-tech consumers are attracted to restaurants with modern digital capabilities.

The report finds a “definitive” correlation between technology adoptions and consumers’ willingness to join loyalty programs and subscription services, and found that 60% of tech consumers participate in loyalty programs in QSR and 75% do so at restaurants with table service, according to a press release on the results.

Additional findings include:

  • Mobile apps are the most popular way for all consumers to connect with loyalty programs. Many tech consumers use mobile apps to connect to QSR (72%) and table service restaurant (79%) loyalty programs, and 67% and 55% of mainstream tech consumers do the same , respectively.
  • 34% of high-tech consumers are already enrolled in a subscription program, and 27% of high-tech non-subscribers are “very” or “extremely” interested in restaurant subscriptions. High-tech consumers interested in subscription services are also significantly more likely to sign up for subscription services at QSRs and table-service restaurants (61%) than the sample average (50% ).

Casey J. Nelson