How do mobile apps accelerate digital transformation success?
Mobile apps have invaded almost every segment of our daily life today. From virtual education to connecting remote employees through team apps, we live in a world where everyday tasks have become dependent on mobile apps. For the digital transformation business strategies, applications play a crucial role. Through apps, business owners can target a wider market group and they also have the freedom to provide their customers with a more accessible and easy-to-use experience.
According to a Statistical report, in the first quarter of 2021, the Google Play Store offered a choice of 3.48 million mobile applications. While iOS users had 2.22 million apps available on the Apple App Store. Additionally, to answer the question of how mobile apps can make a digital transformation strategy successful, we will discuss some crucial ideas. So, if you found the topic intriguing, stick with us until the end of this blog.
How do mobile apps accelerate digital transformation success?
1. Extended market coverage
As mentioned above, mobile apps are helping companies serve markets that weren’t even aware of the existence of such companies. With facilities such as on-site services, advance appointments, or door-to-door product deliveries, businesses can use mobile apps to increase their conversion rates.
Now, to get services like haircuts or medical checkups, the days of queuing are long gone. From the perspective of business owners, these apps also help them gain visibility by ranking on search engines. However, to rank better on app stores and search engines, proper Search Engine Optimization (SEO) and App Store Optimization (ASO) techniques are required.
2. Improved customer support
With the help of smart in-app chatbots, businesses can deliver better quality of customer service. From being accessible 24×7 to instant query resolutions, these chatbots help businesses increase their customer retention rates. In addition to this, chatbots also reduce the workload on the minds of employees, which not only benefits mental health but also improves employee satisfaction levels.
Many companies, especially in segments such as banking or tourism, are now using smart chatbots. The chatbot strategy as part of digital transformation in companies can help customers via text or call. With the help of AI algorithms, these chatbots can understand different languages, pronunciations and dialects to understand customers better.
3. Deliver personalized experiences
If you’ve used apps like Amazon, you might have seen their product recommendations whenever you browse for products to buy. These recommendations are based on big data collected through your regular product exploration and shopping behavior.
The big data is then passed to unsupervised machine learning algorithms and as a result you get recommendations on the stream. From the customer’s perspective, it helps them find products suited to their needs that they may not be aware of. Product or service recommendations are one of the crucial factors that end up creating conversions for businesses.
4. Enhanced cybersecurity
Mobile apps can use smartphone security algorithms and their native algorithms to protect user data. For example, it’s difficult to lock a digital product in a browser, but on mobile apps, verifications such as biometric locks can be added for an added layer of security. Financial apps use native verification techniques such as fingerprint lock and PIN to secure user data for a period of time. It also helps customers build trust in a service. Some other categories such as social media apps or entertainment apps have also adapted the trend to provide better privacy to their app users.
5. Offer AR and VR services
We have officially entered the era of the Metaverse. Today, VR and AR technologies have become the hottest topic among businesses. Many companies have already developed apps that offer an AR representation of their products or services. Take the IKEA app for example. The app uses AR technology to give potential customers a preview of how the authentic product might look. Users can move the camera where they want to place the new furniture and find out on their screen whether the furniture will look good or not. Virtual reality also offers the digital and more realistic representation of real products without having to leave home. These technologies are transforming the shopping experience and helping premier businesses stay ahead of the competition.
6. Improving the quality of services
Mobile apps, as mentioned above as well, can support other technologies such as AI and IoT. Thus, it gives endless privilege to businesses in terms of providing features and services. Companies get accurate statistics and optimize the user experience accordingly. On the other hand, users benefit from smarter services that make the experience better and more comfortable. Over time, to have a competitive advantage, companies need user experience protocols that are much better than usual. Today, almost every business is entering the digital market and to survive this surge, the quality of services can play an important role. Segments such as education, gaming, and entertainment, among others, have found ways to leverage apps to improve the quality of services at scale.
There is no doubt that mobile applications are necessary today for businesses to survive competition. However, there are factors such as internet availability, percentage of technological knowledge, etc., which also influence the digital revolution in particular markets. But as we know that apps have become an integral part of our lives, companies that have the advantage of using them will need to continue to evolve and adapt new technologies over time.
In the end, we hope you found this blog useful. We’ll be back soon with more in-depth and well-researched articles. In the meantime, keep exploring the website to read more interesting articles.
Andrea Laura is a very creative writer and an active contributor who enjoys sharing informative news or updates on various topics and brings great information to her readers. Writing being her hobby, Andrea has come up with many interesting topics and information that inspire readers to unravel her article. His content is featured on many mainstream sites and blogs.