FreedomPay Enables Sephora to Deliver Next-Level Mobile Point-of-Sale Platform for Enhanced Customer Experience Across the Americas

Global beauty giant chooses FreedomPay for next-level commerce solutions

Philadelphia, Pennsylvania, March 21, 2022 (GLOBE NEWSWIRE) — FreedomPaythe world’s leading commerce platform, announces a partnership with Sephora USA, Inc., the leading omni-retail prestige beauty retailer, to integrate FreedomPay’s data-driven commerce technology platform into more than 500 Sephora stores across the Americas.

“FreedomPay is proud to announce the agreement with Sephora, to deliver a world-class experience to its millions of customers across the Americas,” said Chris Kronenthal, president of FreedomPay. “Our suite of contactless commerce and data solutions will enable Sephora to provide its customers with a fast, seamless and innovative customer experience.”

The partnership enables a next-level safe and secure mobile POS customer experience for shoppers with FreedomPay. New contactless payment system gives Sephora customers full control over their payment experience, giving consumers the ability to pay via contactless payment methods and digital wallets on their own device, including Apple Pay, Google Pay and Samsung Pay.

“Now more than ever, it’s critical for us at Sephora to be able to adapt to the rapidly changing retail environment, and that’s especially important at the point of sale,” said Sree Sreedhararaj. , senior vice president and chief technology officer at Sephora. “Our customers want a seamless experience at every step of the buying journey, and our partnership with FreedomPay allows us to maximize efficiency and capabilities at checkout.”

About FreedomPay

FreedomPay’s Next Level Commerce™ platform transforms existing payment systems and processes from old to cutting edge. As the first choice for many of the world’s largest companies in retail, hospitality, lodging, gaming, sports and entertainment, catering, education, healthcare and financial services, FreedomPay’s technology has been purpose-built to deliver strong performance in the highly complex global commerce environment. The company maintains a world-class security environment and was the first to earn the coveted PCI Security Standards Council validation of the Point-to-Point Encryption (P2PE/EMV) standard in North America. FreedomPay’s robust payments, security, identity and data analytics solutions are available in-store, online and on mobile and are supported by rapid API adoption. The award-winning FreedomPay commerce platform runs on a single, unified technology stack across multiple continents, enabling businesses to deliver a next-level innovative experience on a global scale. www.freedompay.com

About Sephora Americas

Since its beginnings in North America over 20 years ago, Sephora has been a ubiquitous prestige retail leader with a mission to create an inviting beauty shopping experience and inspire fearlessness in our community. . In an effort to provide unbiased shopping assistance and a personalized experience, Sephora invites customers to discover thousands of products from over 340 carefully curated brands, explore online and through our mobile app, enjoy Beauty Studio and chat with expert-trained beauty advisors. in over 500 stores across the Americas. And thanks to its new long-term strategic retail partnership, customers can now shop Sephora at Kohl’s, a fully immersive premium beauty destination, with 200 locations in 2021 and at least 850 locations by 2023. Beauty Program Insider and digital community, which together enrich the experience of passionate Sephora customers.

Sephora is an industry leader in supporting diversity, inclusivity and empowerment, guided by our longstanding company values. In 2019, Sephora announced a new slogan and manifesto, “We Belong to Something Beautiful”, to reinforce its commitment to fostering the belonging of all its customers and employees and to publicly fight for a more inclusive vision of retail in the Americas. Sephora continues to give back to our communities and advance inclusion in our industry through its social impact and equity program, called Sephora D&I Heart Journey.

For more information visit: https://www.sephora.com/about-us and @Sephora on social media. For media inquiries, please visit our Sephora Newsroom or email [email protected]

CONTACT: Jennifer Tayebi Hill+Knowlton Strategies for FreedomPay (734) 395-0780 [email protected]

Casey J. Nelson