Ella Condo Truck has become the first mobile presentation center for new condos in Canada

Conceptualized by Icon Marketing’s Crystal Hung, the Ella Condo Truck packed the showcase center for her Ella condominium project in East Vancouver into a truck that could drive to a potential buyer’s house.

Vancouver, Canada – Icon Marketing, an innovative Canadian-based real estate marketing firm, worked with local developers to pioneer the concept of a mobile condo sales office called the Ella Condo Truck that would drive to a potential buyer’s home and various centers across Vancouver. The innovative strategy was the first of its kind in Canada and turned heads with its strong resemblance to street trucks, except it was selling homes. What seemed like an unusual idea at first turned into a wonderful opportunity to connect intimately with potential clients and the community. The concept became an instant hit with the local community who turned out in large numbers to check it out.

“At Icon Marketing, we are proud of our tradition of creating innovative marketing strategies for our clients. Ella Condo Truck was one such strategy that was considered a first in the marketing of new homes in Canada. The idea for a condo sales truck was inspired by the food trucks and ice cream trucks we often see all around us. I thought this would appeal to millennials who represent a rapidly growing segment of the new home market in Canada. And it worked like a charm because sales started quickly, much faster than expected,” recalls Crystal Hung, CEO and Founder of Icon Marketing.

The Ella Condo truck is the brainchild of Crystal Hung, who wanted to create something offbeat to boost sales of the Ella project. The truck was purchased and designed by Icon and in conjunction with the developer, the truck was brought to Vancouver from Toronto. The old ice cream truck went straight to the store for inspection, restoration and re-design.

After a 2-week transformation involving several suppliers, it was finally unveiled as the project’s mobile presentation center during a press conference. The Ella Condo Truck included images of the condominiums, a scale model of the condominium building, residential layouts and specifications.

The Ella Condo truck has attracted a lot of attention from potential buyers and the media. Moving from brokerage to brokerage, the Truck traveled and made its way through Vancouver to meet and greet potential clients in a fun, original and memorable way.

“For a company to become a market leader, it must know how to pivot, innovate and adapt to ever-changing market trends,” notes Crystal. “We help our clients discover and develop unique marketing strategies that will give them an edge over their competition. Our team is made up of passionate people who are pioneers and forward-thinkers, with a mission to help our customers succeed.

About Icon Marketing Inc.

Founded in 2014, Marketing Inc icon. is a real estate sales and marketing agency on its way to becoming Vancouver’s first independent real estate company. Representing some of the most respected real estate offerings, Icon offers refined, bespoke marketing solutions for discerning clients and delivers above average results. We are known for our talented team of exceptional professionals and our impressive track record. Our team is constantly building and expanding our network and advocating for client success by providing extraordinary services in real estate marketing, buying, selling and design.

For more information about the company, visit: https://iconco.ca/

Official links

LinkedIn: https://ca.linkedin.com/in/crystalhung

Facebook: https://www.facebook.com/iconrealestatevancouver/

Instagram: https://www.instagram.com/icon.co/

Portfolio example: https://issuu.com/iconco

Example of a video portfolio: https://vimeo.com/user48513067

Media Contact
Company Name: Marketing Inc icon.
Contact person: hanging crystal
E-mail: Send an email
Call: 604.227.7967
City: Vancouver
Country: Canada
Website: https://iconco.ca/

Casey J. Nelson