CubiCasa will offer free floor plan creation via mobile apps

Cubi Casa offers its mobile room scanner as a free app on both major mobile operating systems.

Based in Oulu, Finland, floor plan technology provider CubiCasa was acquired by Reno, Nevada-based Clear Capital in late 2021.

The acquisition was smart for the real estate data company, which, among other services for the lending industry, creates in-depth physical analyzes of homes and commercial properties for many valuation purposes. The ability to quickly capture interior layouts will only enhance its user experience.

About a year later, CubiCasa offers its mobile room scanner as a free app on both major mobile operating systems. The intention, according to a statement from the company, is “to make floor plans ubiquitous in the United States, something the market has needed for some time but has never had a clear path to achieve.”

The company has also lowered the prices of its paid upgrades.

CubiCasa President Jeff Allen said in the statement that the United States has yet to fully embrace all that floor plans can offer homehoppers.

“In other real estate markets around the world, floor plans are quite common, and we think it’s time for the United States to catch up,” he said. “Thanks to our recent technological advancements, we are now able to make our product more accessible than ever before. By offering a free version of our mobile scanning technology in the United States, we are helping potential buyers make more informed decisions, while enabling agents and sellers to market their properties more effectively.

CubiCasa is not alone in this feeling. Zillow recently rolled out its app’s floor plan capability nationwide, and Ricoh360 Tours has also made floor plans a flagship feature of its immersive tour technology.

Costs will accrue if a user chooses to upgrade the features of what they create, the release says. These add-ons include things like stationary furniture, American National Standards Institute (ANSI)-aligned GLA outputs for the assessment process, and a six-hour timeout option.

A 2021 report from the National Association of Realtors found that 67% of homebuyers consider floor plans a valuable digital asset when looking at properties. Fewer respondents, 58%, see virtual tours as a website asset.

“Users can produce a floor plan themselves using CubiCasa’s technology, or can access the company’s extensive network of more than 2,000 certified photographers in all 50 states who are available to help add value to a list,” the company said.

CubiCasa claims its software has created over a million floor plans.

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Casey J. Nelson