23 Chinese mobile games among the top 100 sales in the United States in the first half of 2022
Mobile app research firm Sensor Tower reported on July 28 that a total of 23 Chinese mobile games were among the top 100 sellers in the United States in the first half of 2022, for a combined total of 1.41 billion. dollars, or 20.6% of the top 100 total revenues.
Genshin Impact, developed by Chinese game company miHoYo, retained the top spot in the United States with $140 million in revenue. “State of Survival”, “Call of Duty Mobile” and “Rise of Kingdoms” ranked second and fourth respectively, reaching revenues of over 100 million yuan ($14.82) in the first half of 2022 .
Also, the RPG game “Puzzles & Survival”, which involves match-three game features, performed particularly well in the first half. Its revenue increased 15.5% month over month and its ranking rose from ninth to sixth place.
In terms of download volume, in the first half of 2022, nine Chinese mobile games were among the top 100 downloads list in the United States. Among them, “Call of Duty Mobile” launched jointly by Activision Blizzard and Tencent maintained the top spot among all Chinese games operating overseas with nearly 6 million downloads. Apex mobile game, an IP shooter developed by Tencent Lightspeed & Quantum Studios in cooperation with EA, was released on May 17, 2022 and immediately ranked first in the US download list, and it came in second place in the US download list in first semester.
In the first half of 2022, U.S. mobile games market revenue reached $11.4 billion, the first significant drop since the global outbreak of COVID-19 in 2020.
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In the first half of 2022, mobile game revenue on the Google Play platform in the US mobile game market was just $4.6 billion, down 20.2% year-on-year. another, while the iOS platform was largely unchanged from the same period in 2021, with $6.8 billion in user spending. The weak revenue performance of several major established mobile games such as “Candy Crush Saga” and “Coin Master” was the main reason for the decline in mobile game revenue in the region.